Kissable and pout-friendly lips start with Maybelline New York?s Baby Lips lip balms. Our moisturizing Baby Lips lip balm will heal and sooth dry or chapped lips. Try the tinted lip balms for a pretty and protective tint of Color. How to Apply: Step 1. Apply lip balm in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip balm across the entire bottom lip. Step 3. Lip balm can be worn alone or under lipstick or lip gloss.