A mothers love is the most trusted test for mildness. When a new life is placed in your arms, you only let the purest and mildest touch her. This is what has inspired us to develop the Johnsons Top-to-Toe range. It is clinically proven mild, for a newborns first bath. So what touches your baby is always as mild as your touch and as pure as your love. Johnsons Top-to-Toe Baby Wash is a specially designed and a perfectly pH balanced cleanser, as mild as pure water, for your babys delicate skin and eyes. Moms trust Johnsons – always mild, gentle and effective. *Based on survey conducted by IMS health in selected Metro cities with Pediatricians of India during Aug-Sept 14.