Sensodyne toothpaste is a dentist recommended toothpaste brand for sensitive teeth. For nearly 60 years, Sensodyne is a specialist toothpaste brand that has created unique formulations to help people overcome tooth sensitivity. Many people with sensitive teeth also have gum problems. Sensodyne Sensitivity & Gum has a low abrasion, dual action formula that protects from tooth sensitivity & improves gum health. It is a daily fluoride toothpaste that works inside the tooth to build long lasting sensitivity protection & helps to target & remove plaque bacteria for clean & healthy gums with twice daily brushing. Tooth Sensitivity can be caused when dentine is exposed to cold, hot, sweet & sour food triggers while gum problems are caused by build – up of plaque bacteria. Fluoride in the toothpaste also helps protects against cavities. Brush twice a day for best results & also use a Sensodyne toothbrush for a soft bristle, gentle brushing experience. Sensitive teeth may indicate an underlying problem that needs prompt care, if symptoms persist or worsen see your dentist. Not for use by children under 12 years of age, unless on advice of a dental professional or doctor. Don’t miss out on important life moments because of tooth sensitivity.