When the car smells great, the wife rarely complains about bad traffic and driving skills. Your car is a reflection of you. It is absolutely imperative that if its a closed vehicle you use, it always smells fresh. Invigorate your car with a therapeutic fragrance whose warmth has a calming effect upon your senses and helps you breathe easy and fresh. Ambi Pur is worlds no. 1 car air freshener as the biggest player in the category with a reach of over 80 countries. It continuously strives for innovation, variety and contemporary packaging design. Its unique patented technology eliminates odors and replaces it with a refreshing scent and appeals to both, men and women. Now you and your car breathe happy. Simply install and enjoy soothing fragrances of lavender petals that last up to 45 days.