Basmati rice refers to the long grain of rice & for its flavor and aroma, Basmati literally translates to “The fragrant one in Sanskrit. Its grown in the Punjab region. Because of these qualities it sells at a higher price than other varieties. Basmati rice is popularly used in cooking of biryani, pulao and also kheer. 24 Letter Mantra brand products are cultivated without the use of pesticides, artificial fertilizers or chemicals, and come with the assurance of no artificial colors, flavors or preservatives.